By Caroline
Sector: Health and Wellness
About the client: Caroline Power is a skincare and massage specialist offering premium and personal treatment.
My role/focus: I worked with Caroline to create an identity that showed off the personal nature of her services whilst feeling clean and premium.
Identity
My Approach: The By Caroline logo consists of an icon made from Caroline’s signature, showing the personal touch that she gives to any treatment. The colours are light, uplifting and refreshing, reflecting how her clients feel after an appointment.
